Electrocution, suicide, heart attack, murder. All things actor / producer Joseph Gordon-Levitt, singer Joseph Ruddleston, and a rowdy bar of folks can sing along to in the music video for “Adieu.” This animated video brings together death, joy, and raucous bar singing, all while meditating on the impermanence of life, love, and other people. Drinking with strangers with accordions helps take the sting off all this mortality, a little sweet for the bitter.
“Adieu” is the product of Joseph Gordon-Levitt’s “open collaborative production company” hitRECord, a unique project, crowdsourcing talent and extras and clips to make a collaborative finished product. According to the stats at the start of this film, “Adieu” is the product of many submissions: 15 video, 1896 images, 1 test, 6 audio records out of 2557 contributions. Here, for example, you can see how Joseph Gordon-Levitt solicited the necessary deaths.
To get a real sense of what these collaborations accomplish, first check out Ruddleston’s (username JoeRud on hitRECord) original track, sans harmonies, other instruments, and the various animations that compose the video for the song. More than once Gordon-Levitt uses the word “whimsy” to describe the sorts of death scenes he wished to crowd source from hitRECord contributors. If you visit the collaborative site you can see the pieces that didn’t quite make the cut.
The collage of animations here adds to the whimsy of the song, the various animations (rotoscoping, claymation, etc) throwing us into a more emotional and psychological register here. If all these death scenes were left depicted with the realistic video footage submitted, the tone of the piece would be a lot more dark and painful – we would not be allowed a distance in which to feel whimsy and would be less able to make light of death.
The montage structure also helps this: we see death after death of characters we have not met until the moment of their (often comical) demise and this prevents us from over identifying or caring too deeply. The point here, too, is the sheer number of deaths; dying is the most natural thing in this short film. Drinking and singing loudly in French along with (or in the face of) those deaths becomes second nature. “La la la” here is more than a drinking song, it’s the call of strangers across the bar, across the ether, people disconnected connecting over social media and youtube to create a bittersweet chorus.
The singer songwriter behind the song, Ruddleston, describes himself on his site as “an Indie Folk singer-songwriter, creating songs of heart-breaking humility. His music is the belief that honesty and vulnerability is what it takes to connect with people.”
That vulnerability is infectious: it found Gordon-Levitt’s hitRECord, found the online collaborative world of people who would embrace the vulnerability, contribute art, lend harmonies, feign death, and sing at the top of their lungs. Sing together to say goodbye.
— R. W. Gray